I am a well seasoned L.A.-based creative professional that loves to overcome the most difficult challenges in the most engaging, effective and beautiful way possible.

Leading UX, product and visual design techniques to create digital experiences that people love. Strategic designs that intersect business goals with the user’s needs, thus creating magical experiences and a solid ROI for clients. My strengths encompass defining product vision, crafting compelling stories and designing seamless, human-centered experiences across complex ecosystems. I thrive on building diverse multidisciplinary teams, solving business problems and envisioning experiences that delight users. I fundamentally believe that design can improve people's lives, transform companies and change culture.

Specialties

Gen-Ai Products, SaaS, Human Centered Design, UX Design/Direction, UX specifications, Creative Direction, Product Management, Gathering Research Data, Wireframing, Interactive Prototypes, Usability testing, Photoshoots, Responsive & reactive design, Cross-platform programs, Team management (remote and in-house), eCommerce, Children’s regulatory guidelines - COPPA / CARU, Site maps, Process/user flows, Creative content development, Site audits/heuristic evaluation, Information Architecture, Competitive site analysis, PWA & native mobile apps, Moderated and unmoderated user testing, Use-case analysis, Persona creation, Card sorting, Mentoring